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DESIGN VICTORY: Kia triumphs again at the iF Awards for Ceed Family

Posted on 1 May 2019


·      Three is Kia’s lucky number once again.

Following the launch of the all-new third-generation Kia Ceed, now on-sale across Europe in three different bodystyles, the three newcomers have each received an iF Award for design.

This triple triumph in the world-renowned design competition is the third consecutive year in which Kia has picked up a hat-trick of iF design awards, and the award winning models are available at Downeys.

This achievement underscores the Korean manufacturer's reputation for first-class design, which, for over a decade, has been shaped by Peter Schreyer, President of Design and Chief Design Officer for Kia Motors. The brand won its first iF Award in 2010, and has created at least one prize-winning model every year since.

Kia has now been awarded a total of 18 iF Awards for its vehicle designs and the latest trophies have been awarded to each of the three all-new Ceed variants: the five-door Ceed hatchback and Sportswagon models, launched in mid-2018, and the all-new ProCeed five-door shooting brake, which went on-sale at Downeys earlier this year.

“The Ceed family is an incredibly popular range for our customers across County Down and Northern Ireland. For each new member of the Ceed family to be honoured at this year’s iF Awards is testament to the design and engineering at Kia.’’

Clear, straight lines characterise the design of the Ceed family, which takes inspiration from the Kia Stinger fastback grand tourer – an iF Award winner in 2018. The five-door Ceed hatchback is wider and lower than its predecessor, while the cabin is positioned further towards the rear of the car, for a sportier stance and shape.

The Ceed Sportswagon, brings more space than ever to the compact class: the third-generation model has increased in length, and offers owners more luggage space (625 litres) than most of its rivals.

The newly launched ProCeed features a completely new design, and is the first compact shooting brake from a mainstream manufacturer. The ProCeed merges a stunning, elegant design with the space and versatility of a tourer, standing out markedly from its siblings with its own unique posture and proportions. The distinctive design is particularly noticeable from the rear, with an illuminated line connecting the LED rear lights – a first in this segment – giving the ProCeed a unique light signature.

Both the ProCeed and Ceed are available at
Downeys as a high-powered ‘GT’ model, powered by a 201 bhp 1.6-litre T-GDi (Turbocharged Gasoline Direct-injection) engine. A total of six low-emission petrol and diesel engines, each complying with the new Euro 6d-TEMP emissions standard, are available across the Ceed family. The broad spectrum of the latest technologies includes Lane Follow Assist system and Forward Collision-Avoidance Assist with Pedestrian recognition (dependant on grade).

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